Roundarch that designs and implements the digital marketing strategies of Fortune 500 companies has predicted a set of five digital trends that will be responsible for the increase in the sales of a company's products. It is upto these business firms as to how effectively they shape and implement their marketing strategies according to the trends forecasted.
After the advent of e-commerce, the time has for the growth and success of m-commerce that is mobile commerce as more and more people over the world are making everyday transactions through the commercial application loaded on their mobile phones. So a company has to make provisions for mobile transactions with the necessary software in place and on the web that will enable a customer to buy its products.
Another digital device that has emerged last year is the electronic book reader which is a compact and portable device that avid readers like you and I use to read electronic text while on the move. Some of these devices have Wi Fi capabilities also where the direct content from the net can be downloaded. Companies can now design ads that can be displayed on these readers, as an inbuilt part of an e-book or electronic journal or any such resource. This will ensure enhanced visibility to the products by a company.
Cloud computing is another IT domain that can be used by a company to its fullest advantage in order to promote its products. Already it is being used in the automobiles and the electronics industry for providing certain high-end services. Last but not the least, a firm cannot deny the importance of behavioral targeting in its overall marketing strategy in the electronic media. A company has to please its customers and for that has to keep a track of all their browsing activities such as the sites they visit, searches they make, the kind of ads they respond to, etc. This way they will be able to provide them with better service and product knowledge.
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Canon gives you a good reason to smile
After the advent of e-commerce, the time has for the growth and success of m-commerce that is mobile commerce as more and more people over the world are making everyday transactions through the commercial application loaded on their mobile phones. So a company has to make provisions for mobile transactions with the necessary software in place and on the web that will enable a customer to buy its products.
Another digital device that has emerged last year is the electronic book reader which is a compact and portable device that avid readers like you and I use to read electronic text while on the move. Some of these devices have Wi Fi capabilities also where the direct content from the net can be downloaded. Companies can now design ads that can be displayed on these readers, as an inbuilt part of an e-book or electronic journal or any such resource. This will ensure enhanced visibility to the products by a company.
Cloud computing is another IT domain that can be used by a company to its fullest advantage in order to promote its products. Already it is being used in the automobiles and the electronics industry for providing certain high-end services. Last but not the least, a firm cannot deny the importance of behavioral targeting in its overall marketing strategy in the electronic media. A company has to please its customers and for that has to keep a track of all their browsing activities such as the sites they visit, searches they make, the kind of ads they respond to, etc. This way they will be able to provide them with better service and product knowledge.
Other posts:
Canon gives you a good reason to smile
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